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December 22 2013

dgnjuliennea

Secured Investments Secured Potential

A latest investigation by Barclays Wealth has uncovered that 100% of Qatari higher net well worth men and women have Qatar true estate investments in their portfolios. Qatari respondents expressed a optimistic viewpoint for the actual estate sector with yet another 100% stating that actual estate would be a protected investment over the next 12 months. That report, Chance and Policies: The Position of Control in Fiscal Selection Producing, is dependent on a worldwide survey of more than 2,000 HNWIs, and provides a profound assessment of wealthy investors to invest in Doha residences and Doha rentals. Beside thinking about the distinct economic persona qualities that current amongst wealthy buyers, the report displays their sights on some of the core asset group kinds like Real estate money equities from each designed and emerging markets bonds from developed governments, substantial yield/emerging marketplaces and commodities etc. Qatari HNWIs expressed uncertain sentiments in direction of investment decision in alternative techniques.nnNearly half consider they are neither dangerous nor risk-free, some perceive them to be risky whilst other folks take the total reverse check out and think they are safe. motorola radios atx 2500 car Equities more attract focus to varied investment views between Qatari traders considerable amount of respondents find investments in growing market place equities risky, however more or significantly less intently the very same proportion locate them not harmful. There is, nevertheless, a bigger variation when it comes to produced market equities, as an clear greater part of respondents considers them a secured expense opportunity for their portfolio.nnInvestments in produced authorities bonds are deemed risk-free by in excess of 50 percent of the traders whilst Corporate and expenditure grade bonds are also regarded as protected by a large % of those surveyed, whilst only minority sights them as dangerous. Substantial produce and emerging market place bonds are deemed protected by a a lot reduce proportion of investors.nnWith no respondents viewing commodities as very dangerous and really couple of looking at this asset class as really risky, Qatari traders demonstrate more self-assurance in commodities than any other marketplaces in the world. As the report evidently illustrates, there are substantial variations among traders in Qatar so this is a well timed token that the prosperity administration market demands to tailor its companies at the specific stage and that one particular for all approaches will not work.nnThe upcoming World Cup has lead to a boost in residence transactions and so landlords have reduced or eliminated phrases in incentive take-up. There are a variety of new developments at the moment in progress. These ideas are adding area to a market that is previously in excess of supplied. Qatar real estate developers keeping credit card debt have also witnessed descent in their capability to reimburse financial loans on the back again of declining rents in the nation. No matter of regional unsteadiness, Qatar true estate itself is an extremely settled condition and the economic projections like rapid growth, sustained enlargement of the vital power sector and appreciable current account surpluses.nnSome of the potential clients presently in property for sale in Qatar marketplace are the intensification of residence related to the 2022 FIFA Entire world Cup, and a increase in demand shared with hard accessibility to finance by builders that will most probably aid lower the comparatively large emptiness rates. A couple of important pitfalls to the Qatar true estate marketplace are that demand is predicted to be fairly much less than the enormous sum of new provide coming on to the market. zambia health education and communication trust Hitherto, Qatar has escaped any political turbulence of its personal but the neighborhood is disturbed and, particularly if Iran is concerned, Qatar could see trouble attain its shores.

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December 12 2013

dgnjuliennea

Samsung's marketing splurge doesn't always bring bang-for-buck

Samsung Electronics Co is expected to spend around $14 billion - more than Iceland's GDP - on advertising and marketing this year, but it doesn't always get value for money.

The outlay buys the South Korean technology giant publicity in TV and cinema ads, on billboards, and at sports and arts events from the Sydney Opera House to New York's Radio City Music Hall. Google Inc spent less on buying Motorola's handset business.

And Samsung, which has a market value of $227 billion, has made no secret of keeping up its aggressive marketing and promotion splurge as it seeks to make its brand as aspirational as Apple Inc's. But the money it's spending doesn't always bring the desired result.

Last month, a Samsung-sponsored short-film contest finale at the Sydney Opera House received poor reviews for blatant product placement in a series of 'behind the scenes' videos. In Britain, viewers panned a product placement deal with ITV's popular X-Factor talent show.

"Is this a singing competition or an extended Samsung advert?" asked Twitter user Ryan Browne.
Earlier this year, Samsung's New York launch of its latest top-of-the-range Galaxy smartphone came under fire for being sexist, portraying giggling women chatting about jewelry and nail polish while the men discussed the new phone, and the company's new fridge and washing machine launch in South Africa drew similar complaints as it featured swim-suit dancers.

"Samsung's marketing is too much focused on projecting an image they aspire to: being innovative and ahead of the pack," said Oh Jung-suk, associate professor at the business school of Seoul National University. "They are failing to efficiently bridge the gap between the aspiration and how consumers actually respond to the campaign. It's got to be more aligned."

Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales - 5.4 percent, according to Thomson Reuters data. Apple spends just 0.6 percent, and General Motors 3.5 percent.
"When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy," said Moon Ji-hun, head of brand consultant Interbrand's Korean operation. "But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of (ad) presence, and I doubt whether keeping investing at this level is effective."

In a statement to Reuters, Samsung said it will "continue to leverage our brand power to maintain growth momentum, while focusing on optimizing the efficiency of our marketing activities," reiterating recent comments by its co-CEO.
"Our product innovation and marketing strategy have made Samsung the world's most preferred smartphone brand," J.K. Shin, who also heads the group's mobile business, told investors recently. "Now we'll move from the most preferred brand to become one of the world's leading aspirational brands."

INNOVATING, NOT FOLLOWING
Samsung's 'Next Big Thing,' and 'It's Time to Change' marketing campaigns stress that its products are cutting-edge, and even trumpet its technology 'world firsts' before they're ready for prime time, such as curved smartphones, available only in South Korea, and curved TVs that cost nearly $10,000.

For a company long seen as a follower, this is now a big sell on it being an innovator.
But, while Samsung has become the world's biggest advertiser, spending $4.3 billion on ads alone last year, its global brand value of $39.6 billion is less than half that of Apple, which spent only $1 billion on advertising, according to Interbrand and ad researcher Ad Age.

To be sure, Samsung has a more diverse range of mobile products, which along with its chips and household appliance businesses need more marketing across different target audiences. But the heavy marketing spend suggests a need to convince consumers that it belongs at the top.

Apple can afford to spend less as it already has that brand recognition, and cachet.

"The stronger, more differentiated the product, the less it needs to be propped up by advertising," said Horace Dediu, founder of independent research firm Asymco and a former Nokia business development manager, referring to Apple's ad spend.
Defending its marketing budget, Samsung can point to its lead in the global smartphone market - it sells one in every three smartphones and has more than double Apple's market share. The Korean group's savvy adverts mocking Apple devotees, and heavy investment in distribution channels have strengthened its Galaxy mobile brand.

"The Galaxy brand has established itself, and the Samsung brand is now much stronger than Android or any of the other OEM brands, except Apple," said Benedict Evans, an independent technology and media consultant in London. "The underlying problem is that Samsung has established itself as a dependable quality brand, not a differentiated or premium quality product, so it does best where it's not competing directly with Apple."

Samsung works with a number of advertising agencies, including Publicis Groupe, Interpublic Group, and MDC Partners.
IN LOW GEAR
Samsung's latest marketing splash has been on its Galaxy Gear smartwatch, which has been almost universally panned by reviewers. The device has been aggressively marketed through adverts and collaboration with fashion shows - yet only 800,000 Gears have been shipped since its launch two months ago.

Compare that to the more than 5 million Note 3 smartphones that have been shipped since its late-September launch, and it suggests fewer than a fifth of the Note buyers are also buying the accessory device.
Undeterred, Samsung has vowed more Gear promotions for the crucial year-end holiday season as it seeks to lead the wearable computer market and prove its innovation credentials.

"Probably Samsung knows better than anyone that Gear will not become a mainstream product. Still, they are trying to convey the message that 'we are first with such technology,' which they hope will help build their brand as an advanced technology firm," said Interbrand's Moon.

A deep-pocketed Samsung - it earned operating profit of $9.6 billion in the third quarter alone - is still pushing the envelope to win over consumers.

This month, the big-spending official sponsor of the past eight Winter and Summer Olympics launched a fantasy-inspired soccer marketing campaign ahead of the mid-2014 World Cup in Brazil - selecting 11 of the world's top players, including Argentine striker Lionel Messi, for a virtual match to save Earth from aliens - with the help of Galaxy devices.

(Additional reporting by Patturaja Murugaboopathy in BANGALORE; Editing by Ian Geoghegan)

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